The Practice of Public Relations
| By: | null |
| Publisher: | Elsevier S & T |
| Print ISBN: | 9780434907878 |
| eText ISBN: | 9781483183107 |
| Edition: | 3 |
| Copyright: | 1988 |
| Format: | Page Fidelity |
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The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.
The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.
Marketing, advertising, and communications professionals and students will find the book very useful.