Cases in Marketing Financial Services
| By: | Author |
| Publisher: | Elsevier S & T |
| Print ISBN: | 9780750606615 |
| eText ISBN: | 9781483105772 |
| Edition: | 0 |
| Copyright: | 1993 |
| Format: | Page Fidelity |
Lifetime - $87.54
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.