Welcome to Firehouse!
Building a Billion Dollar Brand in America's Most Competitive Industry| By: | Don M. Fox |
| Publisher: | McFarland & Company, Inc., Publishers |
| Print ISBN: | 9781476698670 |
| eText ISBN: | 9781476657561 |
| Edition: | 0 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
After a 27-year journey that began in 1994, Firehouse Subs reached $1 billion in annual system sales for the first time. This culminated in the sale of the company to Restaurant Brands International in 2021, marking the transition of the brand originally started by brothers Chris and Robin Sorensen. In this book, author Don M. Fox (who was CEO of Firehouse Subs for more than 14 years) traces the brand's development from its founding through its major achievements. It includes insights from other key members inside the organization, detailing strategies, decisions, and internal operations that shaped the company's growth. It also addresses how Firehouse Subs navigated challenges such as the Great Recession and the Covid-19 pandemic.