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Cover image for book Visual Research Methods in Fashion

Visual Research Methods in Fashion

By:Julia Gaimster
Publisher:Bloomsbury UK
Print ISBN:9781847883810
eText ISBN:9781474263801
Edition:1
Copyright:2015
Format:Page Fidelity

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The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research.

Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective.

Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.

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