Direct Marketing In A Week
Maximize Sales Through Direct Mail In Seven Simple Steps| By: | Patrick Forsyth |
| Publisher: | Hachette |
| Print ISBN: | 9781473601963 |
| eText ISBN: | 9781473601963 |
| Edition: | 0 |
| Format: | Reflowable |
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Table of Contents
Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up