The Principles of Islamic Marketing
| By: | Alserhan, Baker Ahmad, Dr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781472460301 |
| eText ISBN: | 9781472460325 |
| Edition: | 2 |
| Format: | Reflowable |
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Table of Contents
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.
The Islamic Economic System is a business model adopted by nearly one quarter of the world