Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
| By: | Cook, Arthur G, Mr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781472460110 |
| eText ISBN: | 9781472460134 |
| Edition: | 2 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.
In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex