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Cover image for book Always On: Digital Brand Strategy in a Big Data World

Always On: Digital Brand Strategy in a Big Data World

By:Øverland, Arve Peder, Mr
Publisher:Taylor & Francis
Print ISBN:9781472447791
eText ISBN:9781472447814
Edition:0
Format:Reflowable

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Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company

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