From Great to Gone: Why FMCG Companies are Losing the Race for Customers
| By: | Rembiszewski, Jimmi, Mr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781472435569 |
| eText ISBN: | 9781472435583 |
| Edition: | 0 |
| Format: | Reflowable |
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Table of Contents
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what