The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
| By: | Trevisan, Enrico, Dr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781472413444 |
| eText ISBN: | 9781472413765 |
| Edition: | 0 |
| Format: | Reflowable |
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Table of Contents
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing