The War at the Shore

“With Trump and Wynn, Skip Bronson nails the drama and muscle of a Super Bowl Sunday . . . A manual of strategy and tactics, smeared with sweat and blood” (Steve Tisch, chairman of the New York Giants).   From 1995 to 2000, two of the world’s best-known companies―Mirage Resorts and Trump Resorts―run by two of the most flamboyant businessmen of our time, fought a bare-knuckled, high-stakes battle over a prime piece of real estate in one of America’s most famous resort towns. No money was spared, no punch was pulled, no invective went unhurled in what became known as “The War at the Shore.” Now Bronson, who was a member of the board of directors of the Mirage and president of New City Development Company, the Mirage subsidiary whose primary purpose was to build a top-level new casino and hotel complex in Atlantic City, tells the inside story of this epic struggle.   Along the way, Bronson weaves in fascinating and inspiring anecdotes from his complicated past. Gripping from beginning to end, The War at the Shore is a rare up-close look at the world of casino development and the essential modern chapter in the history of America’s “Boardwalk Empire.”   “Two powerful personalities clash in this first-hand account of Steve Wynn’s bid to open a new casino on Donald Trump’s turf. . . . An engaging insider’s account of the down-and-dirty machinations that go into high-stakes real estate development.” —Kirkus Reviews   “Marked by casinos, boardrooms, and double-dealings, Bronson’s account is a vivid portrayal of Atlantic City’s revitalization.” —LA Confidential   “What an amazing backstage look into the world of casinos, moguls and politics.” —Peter Morton, chairman & founder of Hard Rock Hotel & Casino and Hard Rock Cafes