Engaging Consumers through Branded Entertainment and Convergent Media
| By: | Jose Marti Parreno; Carla Ruiz Mafe; Lisa Scribner |
| Publisher: | IGI Global |
| Print ISBN: | 9781466683426 |
| eText ISBN: | 9781466683440 |
| Edition: | 1 |
| Format: | Reflowable |
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