Cases on Branding Strategies and Product Development
Successes and Pitfalls| By: | Sarmistha Sarma |
| Publisher: | IGI Global |
| Print ISBN: | 9781466673939 |
| eText ISBN: | 9781466673946 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.