Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
| By: | Gordon Bowen; Wilson Ozuem |
| Publisher: | IGI Global |
| Print ISBN: | 9781466665958 |
| eText ISBN: | 9781466665972 |
| Edition: | 1 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents