Customer-Centric Marketing Strategies
Tools for Building Organizational Performance| By: | Hans-Ruediger Kaufmann |
| Publisher: | IGI Global |
| Print ISBN: | 9781466625242 |
| eText ISBN: | 9781466625259 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
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Table of Contents
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.