Customer and Business Analytics
Applied Data Mining for Business Decision Making Using R| By: | Daniel S. Putler |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781466503960 |
| eText ISBN: | 9781466503991 |
| Edition: | 1 |
| Copyright: | 2012 |
| Format: | Reflowable |
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex