Strategic Political Communication
Rethinking Social Influence, Persuasion, and Propaganda| By: | Karen S. Johnson-Cartee; Gary A. Copeland |
| Publisher: | Bloomsbury USA |
| Print ISBN: | 9780742528819 |
| eText ISBN: | 9781461666301 |
| Edition: | 1 |
| Copyright: | 2004 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.