Generation Deluxe
Consumerism and Philanthropy of the New Super-Rich| By: | Iris Nowell |
| Publisher: | Dundurn |
| Print ISBN: | 9781550025033 |
| eText ISBN: | 9781459714632 |
| Edition: | 0 |
| Copyright: | 2004 |
| Format: | Reflowable |
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They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.