Administración y estrategias de precios. Herramientas para la toma de decisiones en marketing
| By: | Carlos Raúl Sánchez Sánchez |
| Publisher: | McGraw-Hill Interamericana |
| Print ISBN: | 9786071508232 |
| eText ISBN: | 9781456210649 |
| Edition: | 2 |
| Format: | Reflowable |
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Table of Contents
El objetivo de este libro es presentar y analizar detalladamente los diferentes factores que afectan a la administración y a las estrategias de precios, de modo que sirva para la toma de decisiones en marketing.