The Practitioner's Guide to Product Management
Top Practitioners Share Lessons Learned on the Journey from Beginner to Expert| By: | ; Jock Busuttil |
| Publisher: | Hachette |
| Print ISBN: | 9781455548552 |
| eText ISBN: | 9781455548552 |
| Edition: | 0 |
| Format: | Reflowable |
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This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.