International Business: Opportunities and Challenges in a Flattening World v3.0
| By: | Mason A. Carpenter; Sanjyot P. Dunung |
| Publisher: | FlatWorld - VitalSource eBooks |
| Print ISBN: | 9781453386842 |
| eText ISBN: | 9781453386859 |
| Edition: | 0 |
| Copyright: | 2018 |
| Format: | Page Fidelity |
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Blending the authors’ two unique backgrounds—one as an academic and the other as a practitioner— Carpenter and Dunung present a fresh approach to the subject of international business. This textbook not only provides the foundation for the subject, but also helps today’s learners understand what is really relevant in today’s constantly changing global business arena. The authors stress the importances of seeing borders as bridges, and not barriers, as they encourage entrepreneurship and discuss strategy.