Understanding Media and Culture: An Introduction to Mass Communication v2.0
| By: | Jack Lule |
| Publisher: | FlatWorld - VitalSource eBooks |
| Print ISBN: | 9781453385258 |
| eText ISBN: | 9781453385265 |
| Edition: | 0 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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Understanding Media and Culture: An Introduction to Mass Communication is a compelling, historical narrative sketching the ongoing evolution of media and technology. Today’s students are immersed in media–and while they expect new technology, they often lack the historical perspective. This understanding can help today’s learners comprehend, appreciate, anticipate, shape and control media technology.