Principles of Marketing v3.0
| By: | Jeff Tanner; Mary Anne Raymond; |
| Publisher: | FlatWorld - VitalSource eBooks |
| Print ISBN: | 9781453374481 |
| eText ISBN: | 9781453374498 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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Principles of Marketing is an up-to-date overview into what is going on in the field of marketing today. This textbook covers topics such as: Content marketing, social media best practices, and crowdfunding and crowdsourcing. This is a resource to show students how to actually use these techniques and market.