Consumer Behavior Today v1.0
| By: | M. Joseph Sirgy; Don R. Rahtz; Laura Portolese Dias |
| Publisher: | FlatWorld - VitalSource eBooks |
| Print ISBN: | 9781453363133 |
| eText ISBN: | 9781453363140 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
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Table of Contents
Consumer Behavior Today focuses on the varied topics related to the consumer behavior discipline with particular focus on contemporary issues of consumerism, marketing, and social media. This text is about a subset of behaviors—the psychology and sociology of human behavior as it relates to consumer decision making and action.