Launch! Advertising and Promotion in Real Time v1.0
| By: | Michael Solomon |
| Publisher: | FlatWorld - VitalSource eBooks |
| Print ISBN: | 9781936126095 |
| eText ISBN: | 9781453326855 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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Table of Contents
Launch! Advertising and Promotion in Real Time was written in partnership with a real advertising agency. The text explains both the basic principles of advertising and how a campaign actually works (or doesn’t work).