Managing New Product and Process Development
Text Cases| By: | Steven C. Wheelwright |
| Publisher: | Simon & Schuster |
| Print ISBN: | 9780029055175 |
| eText ISBN: | 9781451602319 |
| Edition: | 0 |
| Format: | Reflowable |
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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.