Rethinking the Media Audience
The New Agenda| By: | null |
| Publisher: | SAGE Publications, Ltd. (UK) |
| Print ISBN: | 9780761950714 |
| eText ISBN: | 9781446235775 |
| Edition: | 1 |
| Copyright: | 1999 |
| Format: | Reflowable |
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Table of Contents
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.