Customer Satisfaction Evaluation
Methods for Measuring and Implementing Service Quality| By: | Evangelos Grigoroudis; Yannis Siskos |
| Publisher: | Springer Nature |
| Print ISBN: | 9781441916396 |
| eText ISBN: | 9781441916402 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.