Analysing Media Texts
| By: | Andrew Burn; David Parker |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780826464705 |
| eText ISBN: | 9781441169419 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.