The Complete Idiot's Guide to Marketing
Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotion| By: | Sarah White |
| Publisher: | Dorling Kindersley US |
| Print ISBN: | 9781592571352 |
| eText ISBN: | 9781440696114 |
| Edition: | 2 |
| Copyright: | 2003 |
| Format: | Reflowable |
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Table of Contents
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.