The Complete Idiot's Guide to Starting and Running a Retail Store
Stock Up on Surefire Strategies for Success| By: | James E. Dion |
| Publisher: | Dorling Kindersley US |
| Print ISBN: | 9781592577262 |
| eText ISBN: | 9781440636547 |
| Edition: | 0 |
| Copyright: | 2008 |
| Format: | Reflowable |
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Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.