Superior Customer Value
Strategies for Winning and Retaining Customers| By: | Art Weinstein |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781439861288 |
| eText ISBN: | 9781439898413 |
| Edition: | 3 |
| Copyright: | 2012 |
| Format: | Reflowable |
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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo