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Cover image for book HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

By:Harvard Business Review; Clayton M. Christensen; Theodore Levitt; Philip Kotler; Fred Reichheld
Publisher:Harvard Business Review Press
Print ISBN:9781422189887
eText ISBN:9781422191521
Edition:0
Format:Reflowable

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