Blog Schmog
The Truth About What Blogs Can (and Can't) Do for Your Business| By: | Robert W. Bly |
| Publisher: | HarperCollins Christian |
| Print ISBN: | 9780785215769 |
| eText ISBN: | 9781418567736 |
| Edition: | 0 |
| Format: | Reflowable |
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Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.