The Genome Incorporated: Constructing Biodigital Identity
| By: | O'Riordan, Kate, Dr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780754678519 |
| eText ISBN: | 9781409492320 |
| Edition: | 0 |
| Format: | Reflowable |
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Table of Contents
The Genome Incorporated examines the proliferation of human genomics across contemporary media cultures. It explores questions about what it means for a technoscience to thoroughly saturate everyday life, and places the interrogation of the science/media relationship at the heart of this enquiry.
The book develops a number of case studies in the mediation and consumption of genomics, including: the emergence of new direct-to-the-consumer bioinformatics companies