The Passenger Has Gone Digital and Mobile: Accessing and Connecting Through Information and Technology
| By: | Taneja, Nawal K, Professor |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781409435020 |
| eText ISBN: | 9781409486800 |
| Edition: | 0 |
| Format: | Reflowable |
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Nawal K. Taneja explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.