Stormy Skies: Airlines in Crisis
| By: | Clark, Paul, Professor |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780754678878 |
| eText ISBN: | 9781409486398 |
| Edition: | 0 |
| Format: | Reflowable |
Lifetime - $95.94
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future.