Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

Name: Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
Price: 179.94 USD
Availability: InStock
Author: De Bock, Koen W, Asst Prof
ISBN: 9781409473558

By:	De Bock, Koen W, Asst Prof
Publisher:	Taylor & Francis
Print ISBN:	9781409444619
eText ISBN:	9781409473558
Edition:	0
Format:	Reflowable

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Table of Contents

While the definition of database marketing hasn