Behavior Space: Play, Pleasure and Discovery as a Model for Business Value
| By: | Manu, Alexander, Mr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781409446842 |
| eText ISBN: | 9781409472445 |
| Edition: | 0 |
| Format: | Reflowable |
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Table of Contents
Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers