Corporate Reputation: Managing Opportunities and Threats
| By: | Martin, Graeme, Mr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780566092053 |
| eText ISBN: | 9781409460398 |
| Edition: | 0 |
| Format: | Reflowable |
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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst