Proactive Law for Managers: A Hidden Source of Competitive Advantage
| By: | Haapio, Helena, Ms |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781409401001 |
| eText ISBN: | 9781409459934 |
| Edition: | 0 |
| Format: | Reflowable |
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Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is superior to that offered by competitors. To achieve competitive advantage in this way managers need a plan. Proactive Law for Managers provides this plan