Creating Innovative Products and Services: The FORTH Innovation Method
| By: | van Wulfen, Gijs |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781409417545 |
| eText ISBN: | 9781409459057 |
| Edition: | 0 |
| Format: | Reflowable |
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Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument