Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business
| By: | Umbach, Günter, Dr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780566086434 |
| eText ISBN: | 9781409458982 |
| Edition: | 0 |
| Format: | Reflowable |
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In the US alone, pharmaceutical companies spend around $7 billion a year on clinical trials for drugs