Shopping 3.0: Shopping, the Internet or Both?
| By: | Molenaar, Cor, Prof Dr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781409417644 |
| eText ISBN: | 9781409458920 |
| Edition: | 0 |
| Format: | Reflowable |
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Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed.
Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing