Market Orientation: Transforming Food and Agribusiness around the Customer
| By: | Custance, Paul, Dr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780566092084 |
| eText ISBN: | 9781409458685 |
| Edition: | 0 |
| Format: | Reflowable |
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Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation