Gower Handbook of Internal Communication
| By: | Wright, Marc, Mr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780566086892 |
| eText ISBN: | 9781409458517 |
| Edition: | 2 |
| Format: | Reflowable |
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A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.