The Employer Brand: Keeping Faith with the Deal
| By: | Rosethorn, Helen, Ms |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780566088995 |
| eText ISBN: | 9781409458487 |
| Edition: | 0 |
| Format: | Reflowable |
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The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders