Competitive Intelligence: Gathering, Analysing and Putting it to Work
| By: | Murphy, Christopher, Mr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780566085376 |
| eText ISBN: | 9781409457817 |
| Edition: | 0 |
| Format: | Reflowable |
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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity