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Cover image for book Boosting sales

Boosting sales

Increasing profits...without breaking the bank
By:Bob Gorton
Publisher:Bloomsbury UK
Print ISBN:9780713675412
eText ISBN:9781408139950
Edition:1
Copyright:2011
Format:Reflowable

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The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.


Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers:



  • Looking at your current sales and working out where you want to go next
  • Making sure you're meeting a need
  • Playing to your strengths
  • Looking at your prices (and how you present them)
  • Talking to and nurturing your existing customers
  • Looking for new customers
  • Responding promptly to prospects
  • Improving your post-sales service
  • Working to guarantee repeat sales

'a great little package' The Bookseller

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