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Cover image for book Surviving a Downturn

Surviving a Downturn

Building a Successful Business...Without Breaking the Bank
By:Jeremy Kourdi
Publisher:Bloomsbury UK
Print ISBN:9780713675474
eText ISBN:9781408139875
Edition:1
Copyright:2011
Format:Reflowable

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The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.


All businesses go through difficult times, but how you, as the owner, face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this revised edition covers:



  • Realising there's a problem
  • Focusing on what you do best: your core business
  • Spending sensibly
  • Being paid on time
  • Cutting down on inefficiency
  • Steadying the ship: maintaining staff morale
  • Working at external relationships (the bank, customers, suppliers)
  • Working out survival tactics (and ways to stick to them)
  • Keeping up the good work... and not letting things slip

'a great little package' The Bookseller

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